Dominate Real Estate Digital Marketing 2018: Warm Leads Online
When it comes to commercial real estate marketing, it’s important to have strategies in place that will help you maximize visibility and stand out from all the noise. As the CRE market continues to evolve and grow in 2018, we have compiled a list of real estate marketing ideas to help you stay ahead of your competitors in the digital age.
Forbes is backing the wave by stating that " Facebook has created its ad platform to be easy-to-use and a great tool for agents to increase their brand and listing exposure. Now you can use paid advertising to hyper-locally target your leads with Facebook’s geo-targeting."
What Forbes forgot to mention, is how detail oriented the targeting can actually be - and how far it can be stretched passed only "geo-targeting."
Here’s the thing. The changes to the Facebook news feed means more agents are going to try their hand at buying ads on Facebook. That could mean rates going up. Even if they don’t go up, learning the latest techniques to generate leads from your Facebook advertising is a smart move.
One way to get noticed in the coming dea of Facebook ads from Realtors is to try Facebook Messenger ads. Check out the excellent quick start guide on Facebook Messenger advertising from real estate Facebook advertising guru Nate Dadosky below.
Social proof, or reviews and testimonials, will always speak louder than any content written by you. For this reason, it’s important to capture those great testimonials and reviews when you can. Typically after a sale is complete you are working with happy new home buyers or sellers — this is a great time to request that glowing review.
We custom design a private feedback page for you that can include a survey, that allows your clients to leave feedback without the hassle of registering. This helps you generate new reviews quickly and easily.
Many people these days prefer to leave feedback right form their mobile device. We have developed proprietary software that allows your clients to easily leave their feedback for you right from their mobile device or tablet.
Run Targeted Ad Campaigns with Google – Google AdWords offers a fast, efficient and scalable way to target potential tenants and investors online. Programmatic advertising allows you to showcase your services or offers in specific locations in search results, or with display and retargeted ads for people visiting your website or those of your competitors. To put it simply, this is the fastest way to get in front of your most likely prospects.
Run a Remarketing Campaign – Remarketing allows you to recapture traffic on your website, showing ultra-targeted ads only to people who have already visited or performed a specific action on your website. Because more than 90% of your web traffic won’t take an action when they visit, you need to increase return rates – retargeting allows you to do just that.
Launch a Video Marketing Campaign – Video is one of the highest engagement rate tactics in digital marketing. People like video and it is more accessible than ever before. By producing high quality marketing videos of your properties, publishing interviews, or creating high quality videos that showcase your company, you can drive traffic from YouTube, Facebook, and Vimeo. All three platforms offer incredibly targeted advertising as well to increase your online reach.