LinkedIn Feature Update: Target Your Prospects Based On Interests With LinkedIn Ads
What’s the best way to pique the interest and attention of the exact person you want to get in front of?
Here’s a hint: know what they’re interested in.
If you’re familiar with the Sciential business philosophy, you know that we aren’t out to just “get leads.” We’re here to help businesses get the RIGHT leads. A big part of how we do that is focused on adding value to very targeted prospects to become THE go-to authority in your industry and to attract the those targeted prospects to you.
It all starts with knowing who you want to target, what they are interested in, and what they need and want. Once you know that, you can make yourself relevant to them. That’s why we were so excited when we heard this news:
LinkedIn officially debuts targeted ads based on INTEREST.
This is HUGE!
Targeting by interest is a big deal because not only can you now target based on things like job title, industry, or the size of the company you’re going after, they’ve added 200+ categories of professional and personal interests for advertisers to choose from.
Allowing advertisers to target more specifically and tailor their ads to be more relevant to their ideal prospects. This allows you to connect on a deeper level, improve the results of your campaign, and increase the quality of your leads.
How Interest Targeting Works
Interest targeting is determined by the content your prospects share and engage with LinkedIn.
So there is no guesswork here – LinkedIn’s data will show what people are interested in and you will be able to join that conversation and get in front of them.
Again, this means you can:
Better tailor your message to your target market
Pique their interest and start the conversation faster, making the sales conversation smoother down the road
More easily attract your ideal prospects to you instead of pushing after them
Better position yourself as a true resource and authority in your industry
Additionally, because these interests are based on content that their users are already engaging with on the platform, this helps you target the most engaged members of LinkedIn allowing you to reach those most likely to take action on an ad being served to them.
What Types of Interests Are Available?
Currently, LinkedIn’s ad platform offers 7 categories of interest to target:
Arts and Entertainment
Business and Management
Finance and Economy
Marketing and Advertising
Politics and Law
Sales and Retail
Science and Environment
Society and Culture
For each of those categories, you can get more granular on the details. For instance Marketing and Advertising breaks down to specific strategies like Email Marketing or Pay-Per-Click. And Business and Management will break down into sub-categories like Accounting or Business Intelligence among others.
What LinkedIn’s Interest Targeting Means for You
Now, depending on your situation, we have services available for both organic and paid campaigns to attract your ideal prospects. While it’s always a good idea to diversify, we recommend using LinkedIn Ads if you have a steady business already and are looking to scale your lead generation efforts.
With LinkedIn’s new ad targeting capabilities, we are excited about the types of results we can get for our clients through Sciential’s LinkedIn Ad Management Services.
If you think that LinkedIn ads might be a good option for your business, there’s never been a better time to check it out…